Unlike residential finishes, which are based primarily on the style and taste of the users, commercial interior design must take into account a series of additional factors that relate both to the essence of the brand, the customer’s experience and practical maintenance needs.
Choosing the finishes of a commercial space-based purely on aesthetics tends to be a mistake. That’s why today we bring you six tips that will help you balance functionality with the representativeness of the space.
1.- Take into account the brand’s personality and user experience
Whether it’s a franchise or not, each store has particular objectives related to the type of customers that will use those facilities and the type of experience and emotions they want to trigger in them.
What are customers looking for? a place to relax and get in touch with the most sophisticated design?, or a place to have fun with the whole family without worrying about the kids scratching a wall or breaking a decorative vase?, maybe an environment that evokes a balance with nature or cutting-edge technology?
In a boutique or spa you can afford to use fancy materials and coverings for the sake of elegance, such as glass shelves and hardwood floors, but in a toy store or family restaurant that would be a blunder. Think of a unified concept that responds to the needs of customers and go from there before making a list of materials for finishes.
2.- Look for a balance between aesthetics and functionality
Never choose something just because it looks pretty. Even in the more aesthetic finishes, you have to take into account durability, especially when it comes to commercial premises. On the other hand, even if you’re looking for heavy-duty durability over anything else, it never hurts to consider the aesthetics of your choice: many very durable coatings look fabulous at the same time. Opt for washable paint or cement mosaics for easy-to-clean surfaces, or hard-to-soil finishes such as micro cement.
3.- Less maintenance possible
Sometimes a finish is slightly more expensive than a similar one, but needs much less maintenance, or, on the contrary, continues to look like new with minimal maintenance. A good example is cement tile vs. ceramic tile. Although the first ones are a little more expensive, with a simple polishing and resealing every year or every two years, they continue to look like newly installed for a long time, while with ceramic mosaics, if one gets damaged or broken, there is nothing to do.
4.- Original materials with a distinctive stamp
Think out of the box and out of the ordinary. Once you are clear about the needs of the premises and the customers, it is time to let your imagination run wild and think of unique coverings that fulfill their function but are not very common to see elsewhere. This is especially important in interior design for franchises.
5.- Combine color palette and textures
Playing with the textures of coverings and furniture is just as important as having a color palette congruent with the essence of the brand. Don’t lose sight of the potential that textures have to complement the design feel and iconicity of a store. As with finishes, also take into account the balance between aesthetics and functionality in furniture coverings.
6.- Take into account the façade
The external image of a store has to give a clear idea of what we will find inside, and above all invite us to come in, so taking into consideration very durable and original finishes for the facade that go according to their interior finishes is a great strategy to consolidate the image of the business.
At Studio Cement Tiles we offer you one of the best possible coverings for a commercial space, for interiors, exteriors, and surfaces of all kinds. The hydraulic mosaic is very resistant, attractive to the eye, sustainable, and easy to maintain. The best thing is that with us you can customize 100% the color and design of your tiles so that they adapt to the essence of your brand.